Bertera Subaru of Hartford has garnered rave reviews, making it a standout Subaru dealership in the heart of Connecticut. Located at 111 Weston St, this dealership is praised not only for its extensive inventory of new and certified used Subaru vehicles but also for its exceptional customer service. Clients frequently mention the knowledgeable and friendly staff, including standout sales associates like Roje, Pam, Kiana, and Tyler, who go above and beyond to ensure a seamless car-buying experience. The testimonials highlight the dealership’s dedication to transparency and customer care, with many reviewers expressing gratitude for the personalized service they received. From facilitating smooth trades to providing in-depth vehicle explanations without pressure, Bertera Subaru fosters an environment that feels more like family than a transactional sale. Customers also appreciate the range of financing options, service packages, and even the convenience of vehicle pickup and delivery. Overall, Bertera Subaru of Hartford emerges as a model for excellence in the automotive sales industry. The enthusiasm from past clients speaks volumes about their commitment to quality service, making it an ideal destination for anyone in the market for a Subaru. Whether you're browsing or making a purchase, the welcoming atmosphere promises a positive experience.
Amenities and More
Accessibility
Has wheelchair-accessible car park
Has wheelchair-accessible entrance
Service options
Offers delivery
Has in-store shopping
Offerings
Has oil change
Offers repair services
Payments
Accepts credit cards
Accepts debit cards
Accepts NFC mobile payments
Credit cards
Photos
Reviews For Bertera Subaru of Hartford
ENTITY
May 27,2025
Roje and Pam are the BEST! My fiancee and I went in to trade my ‘21 Subaru Forester and they made it wicked easy. 3 days later, I drove out of there with a brand new 2024 Subaru Forester, Wilderness edition. They really took the time to discuss financial options with me and were super honest and transparent the entire time. I had a blast working with them. I’m looking forward to having my car serviced there as well! It’ll be so nice to see them and catch up - I feel like I built a friendship with them! Please please please consider going to THIS LOCATION, because they will treat you like family. Thank you so much Bertera for all of your hospitality!!!
James Rusate
May 6,2025
An absolutely amazing dealership! Big, busy and full of options. Tyler, our sales associate was the best. He was knowledgeable, helpful and friendly. I will definitely return when I need a car again. This place is what every dealership should model themselves after. We love our new used car and are really happy with the warranty and cost that they worked out for us. Thank you to the entire team!
ElbaRuthCaraballo Caraballo
Apr 13,2025
I was a difficult customer— indecisive, inpatient, and in many ways uncooperative. I knew what I wanted until I changed my mind several times. Through it all Kiana, the sales rep who worked with me just adjusted the vehicle options for me to consider. To top it off, I refused to come to the show room until I was certain that I had what I wanted at a good price. I finally arrived at the showroom and everyone was gracious, and friendly. I got the best offer on my trade in and love love love my Ascent Touring. I even changed my mind on the color while there and Kiana sold me the vehicle in the showroom. I plan to have my car service at Bertera Subaru and hope that they are as “on it” as their sales team. I cannot recommend them highly enough. They were spectacular.
Tamara
Apr 13,2025
Mohammad truly went above and beyond to make our car buying experience as smooth and painless as possible. He happily answered all of our questions through every step of the process. The lot also had so many options to walk around and look at to really get a feel for what we wanted. Very happy we went to Bertera
David Baram
Apr 5,2025
David I was impressed by how professional the service was in purchasing a new car. Our sales associate Vinny, was extremely knowledgeable and helpful. There was no pressure. The time taken to explain and demonstrate how the car operates, together with answering all our questions, was extraordinary. I highly recommend Bertera Subaru in Hartford for anyone looking to purchase a car. It was a great experience!
Ramzy Fayed
Apr 4,2025
We got our car before the end of 2024 and we got a great deal from them. Our experience has been terrific! We had the pleasure of having Kiana as our salesman and she is really great to work with. We would recommend her to anyone who is going to this dealership. She wasn't pushy or aggressive with her sales, she lets you take your time and think about it. Special shoutout to Pam in finance as well, she made sure that we understood everything before signing anything. We had a fun time with her as well!
Tyler Beekhoo
Mar 26,2025
I couldn't have asked for a better experience buying my new car from Bertara. I live in Virginia, and due to some circumstances, ended up having to purchase a car in CT. I think I lucked out because the staff couldn't have been more helpful or accommodating helping me figure out how to navigate the situation and setting me up with my new vehicle. Chris, the sales manager was extremely understanding and patient throughout the entire 4 month process. Chris eventually handed me off to Vinnie, who made the whole matter of prepping the paperwork and logistics as easy as possible. When I flew up to CT on the day to pick up the vehicle, Vinny graciously picked me up from the airport... on his day off too! Vinny is an incredible person, with and equally great taste in music. It was a joy to work with him. When it came time to do the deal and sign the paperwork, I met Pam. She is the only person I have ever met that I will say loves her dogs the same way I do. She was extremely efficient in getting through the paperwork and sooner than I knew it, I was driving back home in my sweet new ride, with hours of new album recommendations from Vinny queued up. Thank you to everyone at Bertara for helping me through this and finding me a vehicle that I am extremely happy with. I'll never forget my experience there and would highly recommend anyone who's ready to buy a vehicle (near or far) to consider Bertara of Hartford for their next Subaru purchase.
Margarita Ainzuain
Feb 24,2025
Kiana did an amazing job with helping me choose the right car. She was very friendly, patient, easy to work with, answered all my concerns and questions. The team was professional, efficient and exceeded my expectations. I'm so happy with my new car (Subaru Crosstrax). I highly recommend her.
Reviews For Bertera Subaru of Hartford